So, you have your business well established physically and all your flyers and prints are ready… Now what? Do you go door-to-door to tell people about your latest listings and business? (Which is, by the way, quite risky right now given the current pandemic) Do you cold call people around your city to ask if they are interested in your business? Print campaigns including flyers are effective, as well as cold calling, however, digital marketing offers more concrete results and more possibilities both online and offline. Here are some digital solutions that can be offered to you…
Nothing beats word of mouth, or should I say “DIGITAL word of mouth”. The best promotion for your business is a satisfied customer talking about it. So set up a sponsorship system that will allow you to promote the person you are sponsoring but also the other person you are sponsoring. With a gift, a discount, a credit note or any reward whatsoever, sponsors will be motivated to find people to sponsor.
Google MyBusiness Ranking
What is the first thing you do when someone tells you about a place, restaurant or a business? Most of us would “Google” it. It is so widely used that it became an actual verb — “Google it”. Therefore, it is really important that you are referenced on Google MyBusiness. This will allow you to be visible on the keywords, or search terms, linked to your city. Also, your prospects will be able to find your opening hours, website, mobile number, and other basic information when they Google you. In addition to giving useful information about your company, your visibility is optimized and your local ranking is improved. Thus, you will stand out in the first results on Google, which should be a priority.
Having social media pages, and animating it, is the best solution to make your company known. 74% of consumers depend on social media to guide their purchases. Not having social media pages and not populating them with quality content can make you lose a lot of potential customers. Depending on the industry of your business, choose a social media platform that is consistent with your strategy. Note, however, that Facebook is one of the biggest networks for a company. You may also use Instagram to show the culture of your company, and LinkedIn to show your professional achievements.
Games and sweepstakes are a good way to increase your visibility. By using social media, you can ask your community to mention/tag other people, and share your post, in order to win a gift. In addition to winning subscribers, you create interaction on your page. For your contest to be a success, make sure you communicate well before the launch (countdown, publications, etc.).
In addition to sweepstakes on social media, it is a good idea to opt for the sponsored ads so you can boost your posts or be shown on the newsfeed of your target audience. By choosing very specific criteria, your advertisement will be distributed to as many people as possible while remaining targeted. The fundamental criterion for you is obviously the geographical area.
With these 5 simple tips, you have all the keys in hand to gain visibility and reputation around you. Digital communication is an aspect of communication not to be neglected. It also allows you to increase your customer base, to evaluate the impact directly in a few clicks and thus to adjust to be even more efficient.