A few months ago we told you about professional blogging and the rules to help you start writing your real estate blog. Now that you have the cards to get started, we are here to help you get the wheels turning. Today we’re going to talk about what you can expect from this blog — who’s going to read it, why people would read it, etc. In addition to bringing legitimacy to your industry, a professional real estate blog can bring you qualified leads as well.
Turn visitors into leads.
Your blog is constantly receiving visitors – real estate buyers, sellers, investors, etc. – but it is difficult for you to see if these visitors are interested in your content or your listings. To find out how far their interest goes, add action buttons on your blog, such as a newsletter subscription, a white paper mailing, a webinar registration, or a form where they can send their information. By leaving an email address, the person shows interest in your content, or probably one of your listings, because they want to continue having some form of communication with you. This way, it will be easier for you to see how interested and qualified the prospects are by tracking the actions they take in your page.
Reinforce the SEO of your website
In addition to updating your website regularly, publishing an article in your blog greatly increases the visibility you will have on search engines. With a high-performance keyword strategy, you will be able to stand out in the first searches of your prospects and thus get more potential customers. Moreover, having a high-quality organic strategy will allow you to spend less on paid acquisition strategy because a good part of your strategy will already be established organically.
Demonstrate expertise in your industry.
Writing articles about your local restaurants, the ups and downs of real estate properties in your city, or even as simple as events happening around you, shows that you have a certain expertise in the different subjects. Also, you can become the reference site when a prospect is looking for a real estate property with which you are associated. On your blog, they will be able to find advice, expert opinions, interviews, and other content that will allow them to trust you rather than someone else. The goal is not only to talk about your listings but also to provide answers on the field in general.
Share your content with a larger audience.
Sharing your blog posts on your social media pages will allow you to feed your pages more easily by creating content shared on multiple platforms. Also, your community will be more easily informed of the launch of an article and will be able to share it. Be the weekly update go-to of your community.
As you can see, the real estate blog must be the ultimate guide for your audience. In addition to advising your customers, it is the best way to build community loyalty and find new potential prospects already showing great interest in you and your services. By adding action buttons, links to other articles, you will be able to more easily see the interest for your blog.