With over 75 million listeners in the United States each month, podcasts have rapidly expanded to become a popular content channel. Podcasts are digital content that users can listen to wherever they are, either by downloading or streaming. Nearly 75% of the US population is familiar with the term podcasting (source: podcastinsights.com). More and more Americans are getting into podcasts, or maybe even the new format of Clubhouse, leaving more opportunities for small business owners to speak about their services in different formats. But the question is, is it right for your business? How do you make podcasting an effective medium for your business? Read on as we go over basic how-to’s to get your real estate podcast (or Clubhouse room) a hit!
Choose an interesting subject (not just for you, but your audiences too)
It’s important to get your listeners excited about your podcast so that they listen with interest. To do this, put yourself in their shoes and ask yourself: What could be the topics related to my business that would interest my audience? From this question, list the ideas that come to you and draw them up. It’s important to get your listeners excited about your podcast so that they listen with interest. To do this, put yourself in their shoes and ask yourself: What could be the topics related to my business that would interest my audience? From this question, list the ideas that come to you and draw them up. The important thing is to find the key asset that your podcast could bring to your audience. You can also list all the people you could invite to add value to your episodes. The podcast is a good way to deal with a topical subject, a complex subject in your sector to be popularized, over several episodes of a few minutes. You can also list all the people you could invite to add value to your episodes. Podcasts are a good way to deal with hot topics, and complex subjects in your sector to talk about over several episodes of a few minutes.
Set the right tone
As you may know, content is as important as form, and podcasts are no exception to this rule. For your podcast to be listened to, it must be pleasant to listen to, and for that, it must have an impeccable sound. The choice of your microphone is very important, as well as the choice of your presenter and interviewees. The voice of the people who speak must be clear, the flow must be neither too fast nor too slow, and must transmit emotion. You need to captivate your audience because there is no visual support for your listener to follow you. In addition, your listener can listen to you in any place (public transport, car, while showering, etc.), so they must be able to follow you no matter what environment they are in.
Be regular in publishing podcasts
The podcast you offer should be a weekly or monthly release for your audience. At each episode, remind them of the next release and respect the importance of publishing on the date initially planned. Your presence on social networks is a good way to “tease” your audience, i.e. to advertise your podcast a few days before on your social networks by mentioning the theme of the upcoming episode, the speakers (if any), the date and time of the release of the next episode.
Listen to your community
Your listeners will most likely give you advice or give you new ideas to consider, so take this advice into account. By listening to your community, you will be able to improve and come up with new things that they might like. You can even make an “Ask Us Your Questions” podcast. The principle is simple, beforehand on your social networks, state a subject and let your community ask questions. Deal with all these questions and answer them in the associated podcast. Your community will be happy to hear your answers to their questions, which will motivate them, even more, to participate in the following sessions or to leave comments.
Knowing that 8 out of 10 downloaded podcasts are listened to in the United States, podcasts are a real opportunity to make your expertise and your voice heard on topics related to your business. In addition to a company blog, it will be a real asset to make yourself known and to federate a solid community.
Community building is a big part of digital marketing. A podcast is one way of communicating your business, but content marketing on social media is just as important. Your Real Estate Business needs to be constantly communicated to your audiences on social media so you can stay top-of-mind. With Artur’In, all of the heavy-lifting is done for you — content marketing, social media paid advertising and more. Automating your digital marketing will help you free up your workload. Sign up for a demo today to learn more!