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Real Estate Agents: Why Personalize Your Digital Communication

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Let’s agree on the basics: communication is about getting people to talk about you in order to enhance your image and gain the trust of your users so that they will be eager to contact your agency. That’s the theory.

In practice, there is a “facilitator” of trust, which resides in a simple concept: push forward the personalization. In the literal sense: faces, people, life! 

The real estate agent’s job is sometimes perceived as impersonal from an outside perspective (we talk about “the agency” in the general sense), whereas it is in fact deeply personal (face-to-face as well as remotely). You have to show that the company has a face, faces.

Because we support you, we will tell you how to do it.


Make the everyday a story.


It sounds silly when you say it like that, but everyday life in your company is already an almost constant source of content. All you have to do is think about it! 

A luncheon, an after-work hangout, a meeting, a new team member: all of these elements that mark the year just need to be highlighted. A picture is enough! It’s not about documenting your life (The Office has already done that), but about showing off the agency’s activities through your communication. 

Individual portraits are effective. Whether it’s a new employee or someone who’s been around for a while, showcasing profiles is always a good way to increase interaction (because the person in question will be recognized by their own friends). 

In other situations, a well-framed team photo will totally do the trick. 

In the life of a real estate agency, you can also play on the visits of clients to capture an appointment or even a closing, with your client’s consent, of course.


Stage interactions.


Everyday life in the office: you get easy likes and you convey an image of a friendly, and above all, accessible real estate agent. 

However, these types of situations do not arise everyday. Yes, you’re not going to make 7 breakfasts a week just to publish a cool picture (even if nothing stops you from doing so). Sometimes you have to be creative to create publications around your team outside of spontaneous events. Don’t worry, it’s still pretty easy. 

The “setting” will be an important factor. This will involve recreating scenes that highlight the profession of one or more colleagues working. In concrete terms, it is simply a matter of putting everyday gestures into images. From an action as simple as picking up the phone to the inevitable posed team photo, everything is allowed. 

Special mention to the team photo which is timeless and works very well every time, both in terms of commitment and brand image for the agency. 

In terms of staging, we obviously can utilize videos, which are more effective but also more time-consuming. Here again, everything is possible: a customer testimonial after a closing, the presentation of the team, real estate advice (e.g.: 5 things to know when you want to buy a property). The choice is yours. Find your editorial line and remain consistent in your choice of colors and animation over time. 


Showcase your values using text.


As you know, every photo or video publication also includes text. If the user’s eye is first drawn to the content, the text is an essential support to get the message across, especially if you have chosen a photo over a video.

This is the time to convey the agency’s values associated with each situation. Let’s take an example: you take a picture of an employee on the phone. The text that will accompany the publication will highlight the follow-up you offer to your customers and the quality of listening of your agents. 

The concept is infinitely adaptable, because there is no lack of values: availability, professionalism, advice, good humor, etc… 

Finally, in the case of individual portraits of your colleagues, the text is essential to their complete presentation. Putting a face on the people you are going to meet at the agency is a sign of trust that can make all the difference when it comes to the final choice of a prospect and therefore of a potential client. 

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